Brand Extension | Packaging & Art Direction

Developed for the French perfume house Chabaud, this concept explored the creation of a contemporary cocktail fragrance collection inspired by the sensory world of fine perfumery and mixology.

The challenge was to create a new visual identity that could sit comfortably alongside Chabaud’s established heritage while introducing a more playful, seductive, and contemporary character. Drawing from the brand’s reputation for craftsmanship and elegance, the identity was designed to retain a sense of luxury while appealing to a younger, more social audience.

The visual direction combines the sophistication of traditional fragrance branding with influences taken from cocktail culture, nightlife, and modern hospitality. Rich colour palettes, refined typography, and bold graphic elements were used to create a world that feels vibrant, confident, and sensorial, celebrating both the artistry of perfume and the ritual of the cocktail.

Rather than creating a separate brand, the project focused on extending the Chabaud universe into a new experience. The result is a contemporary expression of the house’s heritage, balancing prestige and playfulness while inviting audiences to engage with fragrance in an unexpected way.